LSK Solutions · Creative Marketing Specialist · test task
Four briefs, three apps
These are my answers to the LSK test: three video briefs and one brief for a UGC creator.
Each ad brief starts with the idea and my answer to "why will this convert", so you can judge the thinking first. The storyboard, the script and the production details follow. Facts about the apps come from their store pages, help centers and ad libraries, and the links are on each page.
01MagnetTikTok · UGC · 24 sA guy leans into the camera and whispers about the dating app where you chat first and photos unlock only if you both agree.→02HarnaFacebook · motion · 25 sNine women doing nine different workouts on one screen. Which one do I do? Harna picks it for you.→03AUTODOCMeta · UGC · 18.5 sFour small car jobs filmed in macro, each new part clicking home with the minutes it took. The app ties it together: his reg, parts for his car, the video for his model, the app price.→04AUTODOCBrief for the UGC creatorThe same ad, written for the person who films it: whose hands and cars we need, the shot list, the sounds to record, and what never to say.→
Prefer one file? The whole thing is also a PDF.