Daria Svidetska · LSK test task

LSK Solutions · Creative Marketing Specialist · test task

Four briefs, three apps

Daria Svidetska · October 2026

↓ Download the slides · PDF↓ Full briefs · PDF

Task 01 · TikTok UGCKeep it between usTask 02 · Facebook adsThe 9-woman workout collageTask 03 · Meta adsThe clickTask 04 · Brief for the UGC creatorCreator brief: the click

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Task 01TikTok UGC

Keep it between us

Anonymous-first dating, where you chat first and photos unlock only if both people agree.

TikTokUGC, 9:16About 24 sBurned-in captionsMen 25+
Selfie close-up at a home desk, evening lamp light. He leans in, finger to lips.
Anonymous dating app…?

Keep it between us.

Download Magnet

Task 01Magnet

The ad · about 24 s

Selfie close-up at a home desk, evening lamp light. He leans in, finger to lips.
Anonymous dating app…?
0:00–0:03Hook · the whisper
He sits back and makes a quick swipe gesture on his phone, still talking to camera, with eye contact.
tell me I'm not the only one who hates choosing a photo…
0:03–0:08The frustration
His cartoon avatar, same whisper pose, flashes for one second as the transition into the app.
Most dating apps make you swipe based on a photo…
0:08–0:21 · 1/4The photo problem
Screen recording: the avatar / profile.
you make an avatar instead
App screen
0:08–0:21 · 2/4Make an avatar
Screen recording: interests, then match and conversation.
pick your interests, and just chat
App screen
0:08–0:21 · 3/4Pick interests, chat
The chat interface. "Do you look just like your avatar?" "Maybe… you wanna see?" Below: Pass or Bump.
Unlock photos only when you both agree
Mock-up
0:08–0:21 · 4/4Photos only if you both agree

Keep it between us.

Download Magnet
0:21–0:24CTA · whisper again

Task 01Magnet

Why it will convert

  1. Capitalizes on proven search intent: "anonymous app".
  2. Directly addresses audience pain points. In 24 seconds the video names a familiar frustration (choosing a photo, judging, and being judged on one photo) and shows the fix in real app footage.
  3. The whisper hook interrupts the scroll and matches the "anonymous app" search intent. The avatar sets Magnet apart from standard swipe apps.
Read the full brief

The hook

0–3 s
The whisperHe leans in, finger to lips: "Anonymous dating app…?"

TikTok · @wordsatwork

The whisper as a hook

Task 02Facebook ads

The 9-woman workout collage

One screen, nine different women, nine different workouts, and a single answer to "which one do I do?": Harna plans for you.

Facebook + InstagramMotion graphics + app UI25 s, 15 s, 6 sSound-off firstApp installsWomen 25+, core 30–50
All nine tiles play at once, slightly out of sync, with small labels: 2×15, 45 min, 10k steps.
Endless workouts online.

Your plan, picked for you.

Download Harna

Task 02Harna

The ad · 25 s

All nine tiles play at once, slightly out of sync, with small labels: 2×15, 45 min, 10k steps.
Endless workouts online.
0:00Nine workouts at once
Labels pile up, a small shake.
Which one am I supposed to do?
0:02Which one?
Each tile flickers one label: workouts / diets / programs. A soft "too many" feel.
Too many workouts. Too many plans.
0:04Too many plans
The grid snaps into line. Eight tiles dim and the center tile lights up: in the final grid that's tile 1, a woman around 40 in a wall sit. Harna logo above her.
Harna plans for you.
0:07Harna picks one
Day chips Mon, Tue, Wed appear under the lit home tiles (wall sit, leg lifts, chair yoga). The rest of the grid stays dim.
Different workout every day.
0:11A different one each day
The app card slides up over the grid: today's workout, already picked, and a different one each day. The headline is Harna's own App Store line.App screen
0:14Today's workout, already picked
Rounded cards, one at a time: the week plan, the guided player, the progress chart.
Wall Pilates • Low-impact • Little or no equipment
App screen
0:18The guided player

Your plan, picked for you.

Download Harna
0:22End card

Task 02Harna

Why it will convert

Her problem is choosing, so the grid shows that overload in one frame and then Harna takes the decision away: one workout, already picked for today. The proof is the real app screen with today's workout chosen for her, so she sees exactly what she gets before she taps, and there's no body promise she has to believe. If the store page or quiz repeats the same idea, a plan picked for her, the women who install are the ones who want what the app actually does, and those are the installs most likely to turn into subscriptions.

Read the full brief

Three hooks to test

H1
The questionNine tiles at once: "Which one am I supposed to do?"
H2
The 40 minutesA timer counts up to 40:00 while she's still choosing.
H3
The labelsEvery tile flashes a question: Pilates? HIIT? Yoga?

Meta Ad Library · BetterMe

The 3×3 grid that stops the scroll

Task 03Meta ads

The click

Four small jobs on two everyday UK cars, filmed in macro. Each new part clicks home, with the part, the car and the minutes on screen.

Facebook + InstagramUGC, hands only, macro18.5 s + 15 s cutNo voice-overApp installsUK men 30+
Extreme close-up: a black-gloved thumb presses a wiper blade onto its arm, the windscreen blurred behind. The clip snaps.
1/4 · WIPER BLADES · FORD FOCUS · 2 MIN

Type your reg.
Find parts for your car.

Install now

Task 03AUTODOC

The ad · 18.5 s

Extreme close-up: a black-gloved thumb presses a wiper blade onto its arm, the windscreen blurred behind. The clip snaps.
1/4 · WIPER BLADES · FORD FOCUS · 2 MIN
0.0 sHook A · the wiper click
Screen recording: the reg typed, his car in the orange header, the parts list for that car.
TYPED MY REG → ONLY PARTS FOR MY CAR
App screen
1.5 sHis reg, his car's parts
Top-down: the open AUTODOC box on a grey bonnet, four parts in a row, a gloved hand reaching for the white filter.
4 PARTS · 1 ORDER
3.0 sOne box, four parts
Macro in the footwell: the white filter slides into its housing, a thumb clips the lid shut.
2/4 · CABIN FILTER · FORD FOCUS · 9 MIN
4.5 sCabin filter · 9 min
The AUTODOC video tutorial for his model, playing in the app.
VIDEO FOR MY MODEL · IN THE APP
App screen
6.5 sThe video for his model
Split screen: the Focus on the left, the Corsa on the right, both bonnets closing together. (Before this: the rear bulb twists home and the light comes on; both air-box clips snap shut.)
4 JOBS · 2 CARS · 21 MIN
12.0 s4 jobs, 2 cars, 21 min
The app basket with four parts and the total, then the same items on autodoc.co.uk, same day.
SAME BASKET, SAME DAY: APP £47 · WEBSITE £53
App screen
13.5 sApp vs website, same day

Type your reg.
Find parts for your car.

Install now
16.0 sEnd card

Task 03AUTODOC

Why it will convert

A part clicking home is the one image that makes a car job look as small as it really is, and the honest timer under it turns "I'd never bother" into "I could do that on Saturday". Every click happens on a car named on screen, right after the app shows that reg and only that car's parts, so the viewer sees the fit without anyone promising it. The last beat gives the reason to install rather than browse: the same basket cost less in the app than on AUTODOC's website that day, the client's own claim shown with the creator's own screenshots.

Read the full brief

Three hooks to test

A
The clickA wiper blade snaps onto the arm.
B
The garage quote"Pollen filter £65" on his invoice, then the filter slides home.
C
The huddleHands push the four parts into frame over the bonnet.

Meta Ad Library · Katana Kult

Built on this: 18.5 s of clicks, no words

Task 04Brief for the UGC creator

Creator brief: the click

Four small jobs on one or two cars, filmed close up. Your hands, the clicks and the sounds are the ad.

The one rule

Everything is real. Your cars, your basket, your stopwatch times. If the cabin filter took you 14 minutes, the label says 14.

Runs on
Facebook and Instagram (Reels, Stories, Feed), UK
Final ad
18.5 s plus a 15 s cut. We edit, you send raw footage
You film
Vertical 9:16, mostly macro, hands only
Shoot time
Half a day with both cars, in daylight
Deadline
Raw files within 5 days of your parts arriving

Task 04AUTODOC

What to film

1Wiper bladesCar 1

The blade sliding onto the arm, the clip snapping shut

2Cabin filterCar 1

The filter sliding in, the lid clipping shut

3Rear light bulbCar 2

The holder twisting home, the light coming on

4Engine air filterCar 2

Both air-box clips snapping shut, one in each hand

Record on your phone

  • Your reg going in, for each car
  • The tutorial for each job, 3–5 s
  • The basket and its total
  • The same items on the website, same day

Sounds

  • Every clip and click, 3 times each
  • Both bonnets closing
  • 10 s of silence on location

Never

  • LED or HID bulbs where a halogen one was
  • "Cheapest", "guaranteed to fit", "anyone can do this"
  • Other shops' parts, boxes or logos
  • Music while you film
Read the full brief

LSK Solutions · Creative Marketing Specialist · test task

The full briefs

Script, storyboard, production notes, policy check and testing plan, task by task.

Task 01 · TikTok UGCKeep it between usTask 02 · Facebook adsThe 9-woman workout collageTask 03 · Meta adsThe clickTask 04 · Brief for the UGC creatorCreator brief: the click

Full briefs · PDFThese slides · PDFAll briefs, one page

Online: www.dariasvidetska.link/lsk